Case Study · Real Estate
iSpeedToLead: 310% AI Search Growth.
#1 Citation Share.
An ongoing SEO and AEO engagement that grew iSpeedToLead's AI search traffic 310.8%, won the #1 AI citation share at 7.79% ahead of every competitor, and drove AI clicks straight to lead and signup pages, with results still compounding.
The starting point
Where things
stood before we started.
iSpeedToLead is a marketplace for motivated-seller real estate leads, signups and lead claims are the whole business. When the engagement began, the company had strong product-market fit and a busy site, but was close to invisible inside AI answers. Google Search Console showed roughly 45K pages sitting unindexed against only 180 indexed, a ratio that quietly strangles both Google and AI visibility. Core service pages described features instead of answering the questions buyers were actually asking, and there was almost no content built to be cited by ChatGPT, Claude or Gemini.
How we got there
What the engagement actually looked like.
01
Fix indexing first
Cleaned up Search Console, not-indexed pages dropped from ~45K to ~1.65K, indexed pages climbed to 260. Nothing else compounds until engines can see the right pages.
02
Reposition the revenue pages
Reworked the key commercial pages — leads, my-leads and signup — around the questions buyers actually ask, with the trust signals AI engines look for before they cite a brand.
03
30 LLM-optimized posts
Published 30 middle- and bottom-funnel posts, each interlinked, CTA'd toward signup and lead actions, and built with real photography and authority signals, revenue-first, not just more content.
04
Off-site authority
3 external authority placements (and counting) to build the entity trust that makes citations stick, a known entity is a cited entity.
05
Ongoing consulting
One accountable owner on call week to week, prioritizing pages, reading citation data, keeping technical and editorial decisions aligned as the site grows.
AI search
Where the clicks land
Snapshot as of the engagement to date, the partnership is ongoing and these numbers are still moving.
