Case Study · FinTech
Lumanu: 656 AI Search Clicks.
101 Conversions.
A full-stack GEO and SEO transformation for Lumanu, LLM readiness audit, technical infrastructure, purchase-intent content, and DA40–80 backlinks, that drove major gains across Google and AI search, including 656 clicks and 101 conversions straight from ChatGPT and Gemini.
The starting point
Where things
stood before we started.
Lumanu needed to show up when buyers were researching how to pay international creators and contractors, across Google and the AI engines increasingly standing in for it. The brief covered a full LLM and technical SEO audit, then a content and authority program built around purchase intent, not top-of-funnel education.
How we got there
What the engagement actually looked like.
01
LLM + technical audit
A full audit of LLM.txt setup, technical errors and current performance, handed to Lumanu's team as a fix list before any content work began.
02
Schema, Core Web Vitals, internal linking
Machine-readable structure AI crawlers rely on for accurate citation, not just higher Google rankings.
03
Purchase-intent content, not blog volume
Mapped 1,000+ conversational AI queries and wrote for the ones with real purchase intent, like “best way to pay creators internationally without fees.”
04
DA40–80 backlinks
Pushed Lumanu's domain authority from around 50 to 60+, built into the base engagement rather than billed separately.
AI search performance, 60 days
Google search
