Case Study · LegalTech
A focused SEO and AI search strategy that took Pactvera from near-zero visibility
to recognized authority across Google and AI search.
6,000%+ impression growth,
DA70+ backlinks, placement alongside DocuSign in LLM-generated results,
with first measurable results in just 11 days.
The starting point
Pactvera needed to go from near-zero visibility to being taken seriously next to
category leaders like DocuSign, inside both Google and the LLMs buyers were starting
to consult first.
The approach: technical readiness and LLM-crawlability first, then authority,
then content built specifically for decision-stage queries.
How we got there
01
Site health went from 43% to 98%, sitemap, indexing and crawler access fixed for ChatGPT, Claude and the rest before anything else shipped.
02
DA70+ backlinks and expert quote placements built Pactvera into a source AI systems recognize, not just a website.
03
Authority and semantic work got Pactvera named alongside DocuSign in LLM-generated comparisons,
a decision-stage placement, not top-of-funnel.
04
Product pages and comparison content built for evaluators, not generic educational posts.
05
Visibility expanded into 10+ countries within the first 90 days, alongside the US.
Speed to first results
Competitive visibility
Search visibility, 90 days
Estimated pipeline impact
Estimated impact based on traffic quality and conversion behavior, not confirmed closed revenue, actuals vary.