Case Study · Payroll
Riseworks: 288% Organic Growth.
575.9% ChatGPT Sessions Growth.
A 12-month SEO and AI search program that took Riseworks from an emerging fintech platform to a commanding presence in global crypto payroll, 288.6% organic growth, 575.9% growth in ChatGPT sessions over 12 months, and meaningful traffic in 100+ countries.
The starting point
Where things
stood before we started.
In February 2025, Riseworks was fighting for position in a brutally competitive crypto-payroll category: limited organic visibility, zero presence in ChatGPT, Perplexity or Gemini, traffic concentrated in just 2–3 markets, weak content authority, and a technical foundation that couldn't scale. Over the next 12 months, that turned into a global growth engine.
How we got there
What the engagement actually looked like.
01
Technical foundation
Rebuilt crawl efficiency, schema markup, indexation and internal linking to support growth that was about to get much bigger, not cosmetic fixes.
02
Keyword territory capture
Mapped the full customer journey and systematically captured brand, adjacent, and category terms rather than spreading effort thin.
03
Content built to be cited
Data-driven resources engineered to earn backlinks, establish authority, and get cited by AI models, not just rank.
04
AI search, first-mover
Optimized for ChatGPT, Gemini, Perplexity, Copilot and Claude while competitors ignored AI search entirely.
Organic search, 12 months
AI search
Global reach
Authority & referrals
